Persuasive Advertisements

PEPSI COMMERCIAL

This is the Diet Pepsi TV commercial advertisement that uses two famous celebrtities Sofia Vergara and David Beckham. 

Using celebrities in ads is a basic strategy for constructing persuasive messages and attracting the audience to consume the product. Featuring celebrities in advertisments has been a successful strategy used by advertisers since a long time. Such strategy is refered as a Sociocultural strategy that calls the audience's attention to a cultural requirement and urges the purchase of a particular product or try to persuade people to conform. So when we view or get exposed to these ads we get persuaded faster assuming that if we acquire that certain product, for example, we could be like that prestigious person. It is quiet expesive to get a celebrity endorsement, but bringing celebrities into an ad yeilds stronger ties between the viewers and causes greater sales for the product.

Other Ads Containing Celebrities