AL JAZEERA TODAY
Every channel has its own encoding strategy and these encoding strategies can differ from one organization to another. Emphasizing certain news stories and selecting certain stories is one of these strategies. Another encoding strategy would be the journalistic style perferred by a particular news organization. Al Jazeera organize their daily agenda by focusing on one side of a story. They have been blamed for being too sensational and eroding the truth of a news story especially rescently due to the uprisings taking place in the Middle-East. They have been suspected of lacking objectivity in their news stories and broadcasting biased news. Many people have been criticizing the way they are reporting and covering the events. They have also been blamed of dessiminating any news they receive before making sure if it is true or not. Many employees at the organization resigned because of the lack of truthfulness in the channel and the bias in their dessimination as they say.
AL JAZEERA has a goal behind the strategies they follow, but one of these goals many are arguing could be capturing and holding the attention of the audience through this way.
Media bias: refers to the bias of journalists and news producers within the mass media in the selection of events and stories that are reported and how they are covered.
I do agree with the fact that Al Jazeera has spread misinformation and has created conflict in the Arab World. But on the other hand, Al Jazeera English is the only mainstream English channel that portrays Arabs and the Middle East in general positively and we should acknowledge them for that.
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