JAG PRESS & PUBLICITY
This is an example of a PR agency. The video explains what type of services the agency provides. This PR agency provides a managed communication between a client and the public for a fee. It tries to help and improve the public image of the client by using many different strategies. It also describes what type of campaigns using what media they will offer. So they find the appropriate medium to deliver the messages and report the results of the effectiveness of the campaign. They develop strategies and implement them for the best results. They also talk about crisis management in which they could help improve the image of the client and limit the negative reputation. They also say that by using the 7 point crisis plan they can guarantee the success of limiting the negative consequences a client is facing. They also use social media to support clients.
Exact Definition of PR
Public Relations conduct the following activities:
Paid professional practitioners design and transmit messages for behalf of a client via a variety of media to relevant and targeted audiences in an attempt to influence their beliefs, attitudes, or even actions regarding some person, organization, policy, situation, or event.
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